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Wtrs Facebook Moves to Standardize and Own Custome

Facebook wants to change this by becoming a kind of digital calling card,ugg boots cheap, what Cox calls an "identity medium" for transactions between the individuals and businesses inhabiting the Web. An early step was the creation of Facebook Connect, a program that lets users log into their profile and interact with Facebook friends on various sites across the Web. In a little more than a year since it was established, almost 60 million, or one-sixth of Facebook’s 350 million subscribers, have used Facebook Connect to expand their personal profiles beyond the walls of Facebook.com.

There’s good reason to push people to be up front about who they are on the Web, where million of users enshrouded in anonymity engage in everything from bullying to spamming, identity theft to financial fraud. To help users establish their identities online, Web sites such as Amazon.com (AMZN) and eBay’s (EBAY) PayPal require customers to enter personal information on a site-by-site basis. Yet there’s a dearth of widely accepted identity standards—the online equivalents of a driver’s license or Social Security Number. "There isn’t anything built into the architecture of the Web that lets you verify who you are," says Jules Polonetsky, director of the Future of Privacy Forum.

In trying to help users build online identities, Facebook is often faulted for what critics say are attempts to make a buck by undermining privacy. Beginning on Dec. 9, Facebook made a series of privacy-setting changes that include revoking users’ ability to hide their name, gender, profile picture, and city of residence from anyone who views their profile. It also gave Facebook Connect partners access to that same information. "The changes will actually reduce the amount of control that users have over some of their personal data," wrote Electronic Frontier Foundation attorney Kevin Bankston in a blog post.

Facebook Moves to Standardize and Own Customer IDs

Adorning the walls of Facebook’s Palo Alto, Calif.,mbt sandals, headquarters are multiple prints of Rene Magritte’s iconic painting The Son of Man. The image of a man’s face partly obscured by a green apple is considered a critique of people’s attempts to conceal their true selves. It’s also an apt metaphor for the millions who spend time on the Web trying to keep their own identities hidden, say executives at Facebook, the world’s largest social network. "Part of what Facebook is trying to do is help people take the apple away," says Facebook Vice-President of Product Chris Cox.

To help Facebook establish ID standards that are even more universally accepted, the social network in August hired engineer David Recordon, co-founder of OpenID, a nonprofit foundation that maintains a set of open standards for Web identity. "Standards are the plumbing layer of the Internet,classic timberland boots," says Recordon, 23. "In order for them to be successful they have to be freely shared." OpenID was created in 2005 as a way to let people use a single name and password when they leave comments on multiple blogs, and it’s currently offered by major Web sites, including Google (GOOG), AOL, NewsCorp.’s (NWS) MySpace, and even Facebook. Yet it’s still not widely used, in part because of Facebook’s easier-to-use system. "The open community has not met the challenge to provide a better alternative to Facebook Connect," says Chris Messina, an OpenID board member.

Facebook just curbed privacy options

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